JOLLY TIME® POP CORN LAUNCHES UNPLUG. POP. CONNECT. CAMPAIGN TO HELP FAMILIES DISCONNECT FROM DEVICES AND RECONNECT WITH EACH OTHER
First family of popcorn advocates for electronic-free family time by helping families nationwide share and enjoy tips for fun, all-age activities.
SIOUX CITY, Iowa – (April 28, 2015) – JOLLY TIME® Pop Corn today announced the launch of a new campaign that counteracts a trend they say has gone too far — too much screen time and not enough family time. The campaign — Unplug. POP. Connect. — calls on Americans to take a pledge and create “POP Moments” that bring families together without the constant distraction or interruption of cell phones, texts and emails. POP Moments will then be featured in a growing online collection to inspire other families to take action and discover fun, easy alternatives to the electronic devices ruling their lives.
The statistics of electronic usage and screen time among all Americans — youth in particular — are widely reported. In July 2014, the Centers for Disease Control found that more than 70 percent of 12- to 15-year olds in America are spending too much time in front of their cell phones, televisions, tablets and computers. In April 2015, the Pew Research Center reported that three-quarters of teens have or have access to a smartphone, and 91 percent of teens go online from mobile devices at least occasionally. How much is too much? The American Academy of Pediatrics (AAP) recommends that children and teens should spend no more than two hours per day with entertainment media, yet the AAP reports children today are spending seven hours with television, computers, phones and other electronics.
“Kids and parents alike face countless distractions today. It’s a serious issue, and we’re here to meet it head on,” said Garry Smith, president and fourth generation member of the Smith family to lead Jolly time. “It’s a simple yet radical idea — to look at each other instead of screens, to interact with the people right in front of you in full sentences rather than with virtual strangers via snaps, texts and emoticons. At JOLLY TIME, we love bringing families together. We’re a family business ourselves, so this campaign is personal.”
In an open letter to the American public, Smith writes, “It’s time to make time for family fun, to connect directly and spend time laughing in person instead of typing LOL or ROTFL. I’m not talking about big vacations or expensive getaways. Even 10 minutes at the kitchen table can be fun. When my family gets together, we often enjoy a big bowl of popcorn, which has the magical power of getting everyone in the house to gather in one place. These moments are what we’re celebrating with Unplug. POP. Connect.”
The campaign centers on a website that lets families create and share POP Moments — fun, easy ways of spending time together and enjoying popcorn as a family. After taking the pledge to create a POP Moment, each family can share its activity along with a photo. A POP Moment gallery will showcase the activities and offers ideas to inspire other families. Everyone who takes the pledge receives a JOLLY TIME coupon, and each week for four weeks 25 random winners will receive a JOLLY TIME prize package, which includes a special cinch sack for storing cell phones during POP Moments.
Celebrating and promoting family fun is a tradition at JOLLY TIME Pop Corn, which itself is the first family of popcorn. Founded in 1914, JOLLY TIME Pop Corn has brought generations of families together for game nights, movie marathons, parties and more. JOLLY TIME has sold nearly three billion pounds of popcorn, and the company’s products have carried the Good Housekeeping Seal of Approval since 1925, longer than any other food product.
Unplug. POP. Connect. begins April 28, 2015. Complete details can be found at UnplugPopConnect.com.
ABOUT JOLLY TIME® POP CORN
The American Pop Corn Company of Sioux City, Iowa, is an independent and family-owned company that, for more than 100 years, has produced and marketed JOLLY TIME Pop Corn, the first-ever branded popcorn. JOLLY TIME offers a variety of traditional, microwave and ready-to-eat popcorn products in grocery stores nationwide and in nearly 40 countries around the globe. It has the only microwave and Ready-to-Eat popcorn endorsed by Weight Watchers®. JOLLY TIME Pop Corn is gluten free and is made using GMO-free popcorn. Learn more at www.jollytime.com.